World rally championship promoter explores $550 mln sale, sources say

 The owners of the World Rally Championship’s commercial arm are exploring options including a possible sale of the business, seeking to bring in cash at a time of high valuations for sports media rights, according to people familiar with the matter.

The owners, Austrian drink group Red Bull and German investment company KW 25, are working with bankers at JPMorgan to prepare for a potential sale of WRC Promoter GmbH as soon as later this year, the people said.

Source: REUTER