LVMH sells Stella McCartney stake to founder after downturn.

LVMH shares fell as much as 1% in early trading in Paris on Tuesday. They are down 2.8% in the past 12 months through Monday’s close.

It’s the latest in a series of deals by LVMH, including selling the company that owns the Off-White label in September. The luxury group, which owns Louis Vuitton and Christian Dior, reports earnings on Tuesday. Analysts expect LVMH sales fell 1.04% in the fourth quarter amid poor demand in China in particular.

Stella McCartney Ltd had sales of about £40 million ($50 million) in 2022 with an operating loss of around £8.8 million, according to the latest available accounts published in December 2023 on UK registry Companies House.